SEO Services Brisbane
We are often asked, What is SEO actually and what does it do? We’ve answered these questions for you and put them in a quick reference FAQ.
What Is SEO?
First off, let’s tackle terminology. SEO is a three letter acronym that stands for Search Engine Optimisation. Search engine optimisation is the totality of actions one undertakes when trying to rank higher in search engines. So SEO is a wide array of techniques that help search engines find and rank your website higher than other competing websites.
How does SEO work?
To understand how SEO works, we must first understand how search engines work. Search engines use a complex mathematical formula (algorithm) to give a score to every website and every search people do. This helps the search engine figure out which website is the most relevant and display to the person searching for the information.
In order to achieve higher rankings you adjust your website’s settings, content and context. That makes it easier for search engines to understand what your website is about.
Why is SEO important?
You want your products and services to appear as high in the search engine rankings as possible when people search for related terms. SEO will also make your website easy for both users and search engine robots to understand. When you optimise for one, you optimise for the other. Win-win.
Can I do SEO for myself?
SEO is like any other responsibility in your business. If you have the time, know-how, and tools needed, then you can most certainly get it done.
Because SEO is always changing, keeping up with the shifts in algorithms can become a full time job. Last month’s winning strategy can become this month’s penalty. You wouldn’t risk it with your accounting, why do it with your marketing?